Random Word / Image Association

An idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it?

Use it to stimulate open and divergent thinking and seek creative new ideas.
Use it to re-ignite creative thinking when you are running out of ideas.
Use it to get people out of a rut when their thinking is still rather conventional.

How to use it?
1. Find a random word
Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:
- Look around you. What can you see? Can you see any words? What about things? What else is happening?
- Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
- Ask the people you are with to give you a random word.
- Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.


2. Find associations
Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.


3. Use the associations to create new ideas
Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this. http://creatingminds.org/tools/random_words.htm

Example :

How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour
- Price
- Thin
- Awareness

Association :
Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness : Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly.

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that.

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

Love is always like a chili,

You feel hot when you are beside you lover,

You also feel hot when you are angry with the loves one.

Taste of the chili you may dislike,

But you still love to eat it.



Create a passage / writing that describe the concept of " Life " with this picture.

  

Life is like a candle,

The harder you work,the brighter you are.

Without candle in one's life,

The surrounding may not shine.

How merges go wrong?

Exercise :
Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

A snake head with horse body. How would the snake hunt for it's food?

Exercises for Juxtaposition

Choose three pairs of number from group one and three pairs of number from group two. Merge each pair of them together. Write a sentence by using the words given and draw pictures for each of the group.

I had chose these three pairs of number from group two:-
[10, 05,25]
Thus, 10 : Flower Head , 05 : Fly Root, 25 : Lighting Root


Create a sentences using those word:
1) The little girl likes to have a flower as decoration on her head.
2) Fly is resting on the root.
3) The lighting crouch on the root.


Below are the mages from the sentences represent.

The little girl likes to have a flower as decoration on her head.

Fly is resting on the root.

The lighting crouch on the root.

Then, we were ask to draw an direct image from the combination of the word meant.

 Flower Head

Fly Root

Lightning Root

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposition two objects or words next to each other, human brain will associate or transfer meaning.

Definition: A placing or being placed in nearness or contiguity, or side by side as a juxtaposition of words.  


Example:
 <<----unfamiliar
 Aim : ( cute )














<<---familiar

--> The act of juxtaposing is to place two objects or word next to each other. When 2 things post side by side, your brain try to figure what is the relationship between these two?

--> What automatically happen is that there is transferences of meaning. Usually from something familiar to something less familiar. ( What is the relationship? Or the meaning or the similarities? ) 

Visual Puns

Creating an artwork in which several visual forms which look alike are connected and combined so as to bring out two or more possible meaning.

Metaphor: Is a figure of speech in which 2 different things are linked by some similarity.

          

                    Example: Life is a box of chocolate, you will never know what you will get!

Similes: using as/like.

                    Example: Life is like a maze in which you try to avoid the exit.

Categories of Analogies:

1. Logical Analogies 

    Which use similarities subject in the design, structure or function of to connect back to the subject.

2. Affective Analogies

    The emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. 

 Below are some picture of Juxtaposition

Mind-Mapping

Above are the avatar draw by my friends.

Mind Mapping is an extremely effective method of taking notes. Mind Maps show not only facts, but also the overall structure of a subject and the relative importance of individual parts of it. They help you to associate ideas and make connections that you might not otherwise make.
If you do any form of research or note taking, try experimenting with Mind Maps. You will find them incredibly useful!

Below are some ways of how to draw a Simple Mind Maps.

Figure 1

To make notes on a subject using a Mind Map, draw it in the following way:

1. Write the title of the subject you're exploring in the center of the page, and draw a circle around it. This is shown by the circle marked 1 in Figure 1, above.
2. As you come across major subdivisions or subheadings of the topic (or important facts that relate to the subject) draw lines out from this circle. Label these lines with these subdivisions or subheadings. These are shown by the lines marked 2 in Figure 1.
3. As you "burrow" into the subject and uncover another level of information (further subheadings, or individual facts) belonging to the subheadings above, draw these as lines linked to the subheading lines. These are shown by the lines marked 3 in Figure 1.
4. Finally, for individual facts or ideas, draw lines out from the appropriate heading line and label them. These are shown by the lines marked 4 in Figure 1.

This was a great example of a mind map that has extremely high visual impact.

Mortar and Pestle

What's a mortar and pestle?

A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration).

The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, marble, clay, or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.

But, if we come out with different new ideas of what we can do with mortar and pestle, it will be very different and interesting. These are some of my ideas and  we can use it in our future. =)

BYE BYE FEVER


First, put mortar on top of our head and pestle on forehead. Use mortar to heat it and pestle to rub it to reduce headache and fever.


FITNESS

Now, put mortar at the back of our body to add more weight and roll the pestle with our hand on the floor. Repeat the same for several time up and down and we may lose our weight.



ARTIST

A mortar can be use to be a plate when we are drawing and pestle can be our brushes. This is easier for us to hold and use it.

Bill Gates

  

William Henry "Bill" Gates is chairman of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft had revenues of US$51.12 billion for the fiscal year ending June 2007, and employs more than 78,000 people in 105 countries and regions.

On June 15, 2006, Microsoft announced that effective July 2008 Gates will transition out of a day-to-day role in the company to spend more time on his global health and education work at the Bill & Melinda Gates Foundation. After July 2008 Gates will continue to serve as Microsoft’s chairman and an advisor on key development projects. The two-year transition process is to ensure that there is a smooth and orderly transfer of Gates’ daily responsibilities. Effective June 2006, Ray Ozzie has assumed Gates’ previous title as chief software architect and is working side by side with Gates on all technical architecture and product oversight responsibilities at Microsoft. Craig Mundie has assumed the new title of chief research and strategy officer at Microsoft and is working closely with Gates to assume his responsibility for the company’s research and incubation efforts.

Quotes by Bill Gates:

The Internet will help achieve "friction free capitalism" by putting buyer and seller in direct contact and providing more information to both about each other.

Bill Gates - Internet - Capitalism - Customers

It's pretty incredible to look back 30 years to when Microsoft was starting and realize how work has been transformed. We're finally getting close to what I call the digital workstyle.

Bill Gates - Technology - Improvement - Change

Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It's fully synchronized with my office machine so I have all the files I need.

Bill Gates - Internet - Technology

Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.

Bill Gates - Products - Technology - Improvement - Success

We are always saying to ourself.. we have to innovate. We got to come up with that breakthrough. In fact, the way software works.. so long as you are using your existing software.. you don't pay us anything at all. So we're only paid for breakthroughs.

Bill Gates - Products - Technology - Customers - Innovative

http://www.woopidoo.com/business_quotes/authors/bill-gates-quotes.htm

Sergey Brin

 

Sergey Brin, a native of Moscow, received a bachelor of science degree with honors in mathematics and computer science from the University of Maryland at College Park. He is currently on leave from the Ph.D. program in computer science at Stanford University, where he received his master’s degree. Sergey is a recipient of a National Science Foundation Graduate Fellowship as well as an honorary MBA from Instituto de Empresa. It was at Stanford where he met Larry Page and worked on the project that became Google. Together they founded Google Inc. in 1998, and Sergey continues to share responsibility for day-to-day operations with Larry Page and Eric Schmidt.

Sergey’s research interests include search engines, information extraction from unstructured sources, and data mining of large text collections and scientific data. He has published more than a dozen academic papers, including Extracting Patterns and Relations from the World Wide Web; Dynamic Data Mining: A New Architecture for Data with High Dimensionality, which he published with Larry Page; Scalable Techniques for Mining Casual Structures; Dynamic Itemset Counting and Implication Rules for Market Basket Data; andBeyond Market Baskets: Generalizing Association Rules to Correlations.

Awards and recognition
In November 2009, Forbes magazine decided Brin and Larry Page were the fifth most powerful people in the world. Earlier that same year, in February, Brin was inducted into the National Academy of Engineering, which is "among the highest professional distinctions accorded to an engineer ... [and] honors those who have made outstanding contributions to engineering research, practice...". He was selected specifically, "for leadership in development of rapid indexing and retrieval of relevant information from the World Wide Web.

In 2003, both Brin and Page received an honorary MBA from IE Business School "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses...".And in 2004, they received the Marconi Foundation Prize, the "Highest Award in Engineering", and were elected Fellows of the Marconi Foundation at Columbia University. "In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for their invention that has fundamentally changed the way information is retrieved today."

Larry Page

Larry Page was Google’s founding CEO and grew the company to more than 200 employees and profitability before moving into his role as president of products in April 2001. He continues to share responsibility for Google’s day-to-day operations with Eric Schmidt and Sergey Brin.

The son of Michigan State University computer science professor Dr. Carl Victor Page, Larry’s love of computers began at age six. While following in his father’s footsteps in academics, he became an honors graduate from the University of Michigan, where he earned a bachelor’s degree in engineering, with a concentration on computer engineering. During his time in Ann Arbor, Larry built an inkjet printer out of Lego™ bricks. While in the Ph.D. program in computer science at Stanford University, Larry met Sergey Brin, and together they developed and ran Google, which began operating in 1998. Larry went on leave from Stanford after earning his master’s degree. In 2002, Larry was named a World Economic Forum Global Leader for Tomorrow. He is a member of the National Advisory Committee (NAC) of the University of Michigan College of Engineering, and together with co-founder Sergey Brin, Larry was honored with the Marconi Prize in 2004. He is a trustee on the board of the X PRIZE, and was elected to the National Academy of Engineering in 2004.


Awards and recognition
In 2003, both Brin and Page received an honorary MBA from IE Business School "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses...."And in 2004, they received the Marconi Foundation Prize, the "Highest Award in Engineering," and were elected Fellows of the Marconi Foundation at Columbia University. "In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for their invention that has fundamentally changed the way information is retrieved today." They joined a "select cadre of 32 of the world's most influential communications technology pioneers...." In 2005, Brin and Page were elected Fellows of the American Academy of Arts and Sciences.
PC Magazine has praised Google as among the Top 100 Web Sites and Search Engines (1998) and awarded Google the Technical Excellence Award, for Innovation in Web Application Development in 1999. In 2000, Google earned a Webby Award, a People's Voice Award for technical achievement, and in 2001, was awarded Outstanding Search Service, Best Image Search Engine, Best Design, Most Webmaster Friendly Search Engine, and Best Search Feature at the Search Engine Watch Awards."
In 2004, Page and Brin were named "Persons of the Week" by ABC World News Tonight.

In 2009, he was ranked 26th on the Forbes list of the world’s billionaires and as the 11th richest person in America, despite his compensation of one dollar annually.

In 2009, Brin and Page were ranked fifth on Forbes' "The World's Most Powerful People" list. Page and Brin have combined a net worth of more than $36billion making them some of the richest people in the world.

Novelty, Creativity, Innovation and Invention

Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

Creativity is the generation of new ideas or a new way of doing things.

 

Innovation is the process of making improvements by introducing something new, the realization of a creative idea in a social context. Innovation is a process by which an idea or invention is translated into a good or service for which people will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.
 

Invention is the act of finding out or inventing; contrivance or construction of that which has not before existed; as, the invention of logarithms; the invention of the art of printing.

Thinking out of the box!

What is creativity?
Before knowing about ''WHAT IS CREATIVITY'', let us take some minutes to think about ourself. Have you ever had the thought, "I'm not creative because I can't even draw a straight line"? If so, you're not alone. Many people think that there is some essential relationship between creativity and the ability to make art. If they can't paint like Picasso, or sing like Josh Groban, they don't dare claim to be creative.

Actually, the world is not divided into two groups of the creative and the uncreative. We're creative by default. We're genetically predisposed to create. Each of us, to varying degrees, is intrinsically motivated to create, to be original and to solve challenging problems. The question to ask is not, "Am I creative?" but rather, "What inspires me to create?"

Personal creativity is not about intelligence or information. It's about inspiration, from the Latin spiritus, meaning "breath, courage, the soul." Creativity is about being fully alive, living courageously. Knowing this is the key to discovering the creativity that is waiting to be expressed through you.

                                                        
                                                         Creative Coffins

                                  

                                                     Creative Toilet Bowl

Here are some meaningful quotes about the CREATIVITY :

• Mozart on his art

People are wrong who think my art comes easily to me. I assure you, nobody has devoted so much time and thought to composition as I. There is not a famous master whose music I have not studied over and over.

• Nietzche, philosopher

You need chaos in your soul to give birth to a dancing star.

• Linus Pauling, physicist

The best way to have a good idea is to have lots of ideas.

• Albert Einstein, physicist

The secret to creativity is knowing how to hide your sources.

• Thomas Edison, inventor

Genius was 1 percent inspiration and 99 percent perspiration.

http://philosophy.hku.hk/think/creative/quotes.php

"It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all."