Random Word / Image Association

An idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it?

Use it to stimulate open and divergent thinking and seek creative new ideas.
Use it to re-ignite creative thinking when you are running out of ideas.
Use it to get people out of a rut when their thinking is still rather conventional.

How to use it?
1. Find a random word
Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:
- Look around you. What can you see? Can you see any words? What about things? What else is happening?
- Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
- Ask the people you are with to give you a random word.
- Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.


2. Find associations
Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.


3. Use the associations to create new ideas
Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this. http://creatingminds.org/tools/random_words.htm

Example :

How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour
- Price
- Thin
- Awareness

Association :
Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness : Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly.

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that.

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

Love is always like a chili,

You feel hot when you are beside you lover,

You also feel hot when you are angry with the loves one.

Taste of the chili you may dislike,

But you still love to eat it.



Create a passage / writing that describe the concept of " Life " with this picture.

  

Life is like a candle,

The harder you work,the brighter you are.

Without candle in one's life,

The surrounding may not shine.

How merges go wrong?

Exercise :
Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

A snake head with horse body. How would the snake hunt for it's food?

Exercises for Juxtaposition

Choose three pairs of number from group one and three pairs of number from group two. Merge each pair of them together. Write a sentence by using the words given and draw pictures for each of the group.

I had chose these three pairs of number from group two:-
[10, 05,25]
Thus, 10 : Flower Head , 05 : Fly Root, 25 : Lighting Root


Create a sentences using those word:
1) The little girl likes to have a flower as decoration on her head.
2) Fly is resting on the root.
3) The lighting crouch on the root.


Below are the mages from the sentences represent.

The little girl likes to have a flower as decoration on her head.

Fly is resting on the root.

The lighting crouch on the root.

Then, we were ask to draw an direct image from the combination of the word meant.

 Flower Head

Fly Root

Lightning Root

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposition two objects or words next to each other, human brain will associate or transfer meaning.

Definition: A placing or being placed in nearness or contiguity, or side by side as a juxtaposition of words.  


Example:
 <<----unfamiliar
 Aim : ( cute )














<<---familiar

--> The act of juxtaposing is to place two objects or word next to each other. When 2 things post side by side, your brain try to figure what is the relationship between these two?

--> What automatically happen is that there is transferences of meaning. Usually from something familiar to something less familiar. ( What is the relationship? Or the meaning or the similarities? ) 

Visual Puns

Creating an artwork in which several visual forms which look alike are connected and combined so as to bring out two or more possible meaning.

Metaphor: Is a figure of speech in which 2 different things are linked by some similarity.

          

                    Example: Life is a box of chocolate, you will never know what you will get!

Similes: using as/like.

                    Example: Life is like a maze in which you try to avoid the exit.

Categories of Analogies:

1. Logical Analogies 

    Which use similarities subject in the design, structure or function of to connect back to the subject.

2. Affective Analogies

    The emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. 

 Below are some picture of Juxtaposition

Mind-Mapping

Above are the avatar draw by my friends.

Mind Mapping is an extremely effective method of taking notes. Mind Maps show not only facts, but also the overall structure of a subject and the relative importance of individual parts of it. They help you to associate ideas and make connections that you might not otherwise make.
If you do any form of research or note taking, try experimenting with Mind Maps. You will find them incredibly useful!

Below are some ways of how to draw a Simple Mind Maps.

Figure 1

To make notes on a subject using a Mind Map, draw it in the following way:

1. Write the title of the subject you're exploring in the center of the page, and draw a circle around it. This is shown by the circle marked 1 in Figure 1, above.
2. As you come across major subdivisions or subheadings of the topic (or important facts that relate to the subject) draw lines out from this circle. Label these lines with these subdivisions or subheadings. These are shown by the lines marked 2 in Figure 1.
3. As you "burrow" into the subject and uncover another level of information (further subheadings, or individual facts) belonging to the subheadings above, draw these as lines linked to the subheading lines. These are shown by the lines marked 3 in Figure 1.
4. Finally, for individual facts or ideas, draw lines out from the appropriate heading line and label them. These are shown by the lines marked 4 in Figure 1.

This was a great example of a mind map that has extremely high visual impact.

Mortar and Pestle

What's a mortar and pestle?

A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration).

The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, marble, clay, or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.

But, if we come out with different new ideas of what we can do with mortar and pestle, it will be very different and interesting. These are some of my ideas and  we can use it in our future. =)

BYE BYE FEVER


First, put mortar on top of our head and pestle on forehead. Use mortar to heat it and pestle to rub it to reduce headache and fever.


FITNESS

Now, put mortar at the back of our body to add more weight and roll the pestle with our hand on the floor. Repeat the same for several time up and down and we may lose our weight.



ARTIST

A mortar can be use to be a plate when we are drawing and pestle can be our brushes. This is easier for us to hold and use it.